Royal Chess Mall had the vision to become the preferred go-to chess shopping destination for chess lovers when it first hired Wood Box for SEO solutions in 2021. When we got on board with Royal Chess Mall, we first carefully understood their goals and objectives before curating a customised SEO strategy for them. The SEO parameters highly vary from the SEO parameters for other industries; therefore, with our expertise in E-Commerce SEO, we have been able to get the best-desired results for Royal Chess Mall.
Increase in Sessions
Increase Organic Traffic
Increase in New Users
Royal Chess Mall was incepted with a mission to bring to the fore the exquisite craftsmanship of the artisans of India. This E-Commerce platform accounts for over 50000+ shoppers worldwide and exclusively offers 3 years of warranty with free replacements. They take pride in providing the best chess equipment handcrafted by the greatest chess artisans in the world.
Royal Chess Mall offers free shipping around the world for all orders. Additionally, this E-Commerce platform is known for providing premium quality and a variety of chess boards and chess pieces like Staunton, Camel Bone, Rosewood, Metal, Luxury, Ebony, Marble, and more.
With our tested and tried SEO solutions and their high-quality Chess boards, today, Royal Chess mall has evolved from a small shop to a full-fledged global chess brand. With their distribution centers in the USA, UK, Germany & India, they cater to their clientele in North America, Europe & other countries worldwide.
When Royal Chess Mall hired Wood Box, they brought an array of challenges that we gracefully accepted. The foremost challenge that we faced was their website had no content and SEO strategy (these two factors play a vital role in convincing search engines to rank a website). They had a bare minimum traffic of 500-1000 per month on their website initially. So, we fiercely started working on boosting their website content and SEO optimization followed by increasing their website traffic.
The platform also wanted to boost its online sales, which was nearly impossible with mentioned low traffic on its website. Lastly, Royal Chess Mall had the vision to rank on 1st page on the top positions of search engines on competitive keywords to boost their sales and outcast other established chess brands in this industry.
Our expert and experienced SEO team recognised that in order to boost Royal Chess Mall’s website traffic and online sales, we must come up with a customised content strategy and SEO optimization of their website. From updating the website with quality and unique content, we also applied some technical SEO optimization hacks to enhance their website’s overall health. Furthermore, we also carried out extensive and relevant keyword research; we also added more product categories to their website.
In Royal Chess Mall’s endeavor to boost its sales, website traffic, and credibility, we applied our latest and traditional SEO strategies, which resulted in the overall betterment of this E-Commerce platform. Gradually, we not just helped them achieve more online leads and sales but also boosted their web traffic to 1000-4500 per month (it’s a huge shift). Our client also wanted to rank #1 in the USA on different chess product categories, so we achieved exactly the same. Today they are ranking #1 in their luxury chess pieces category. Lastly, Royal Chess Mall wanted to spread its base in various international countries, and we have aided them in top positions targeting different countries on competitive keywords. This has led to them further accounting for a global and extensive clientele.
